iParenting Media Announces Greatest Products of 2005

Evanston, IL– iParenting Media announces the winners of our Greatest Products of 2005 Call for Entries, during which we evaluated items ranging from high-tech toys, strollers, car seats, fascinating books and videos to the latest software, sporting goods and kitchen products. All of the items were thoroughly evaluated by experienced reviewers to determine which ones exceeded the standards to earn an award.

The evaluation process utilized by the iParenting Media Awards program is so thorough it has attained ISO 9001:2000 Certification from the International Organization for Standardization (ISO). ISO is the world's largest developer of standardization regulations, and ISO 9001:2000 is an internationally recognized standard of quality assurance.

“At iParenting Media, we realize the importance of credible product evaluations when it comes to families, and that’s why the iParenting Media Awards program carefully reviews and then recognizes the very best products in the marketplace and makes parents aware of them,” says Alvin All, Chief Executive Officer of iParenting Media. “During the Greatest Products Call for Entry, we received many wonderful items for families. The ones that earned the iParenting Media Award exceeded the high evaluation standards we set. We share them with our audience throughout our publications and connect them directly with consumers via our retailer network online directory.”

To be considered for an award, each company submitted four identical samples of each product, which were then precisely matched within iParenting’s database of hundreds of experienced reviewers using iParenting’s state-of-the-art technology. An expert, a childcare setting and a family reviewed the products and submitted a thorough evaluation of each item. Results were compiled and submitted to the iParenting Media Executive Committee for final approval. The end result of this comprehensive process is a list of award-winning products families can feel confident in purchasing for their loved ones.

###